Weird or just brilliant?

The subway is going fast in the tunnel, a lady that I recognized immediately from the shop I was in earlier stops right beside me. I don’t read my book this time, I choose only to look at the people around me. But right on my left there is a print that I just couldn’t stop noticing. I can’t figure out what the print is about at a first glance, even the writing seems fuzzy to me.

I thought I was too tired to understand, but then I realize this is just a weird print… or a brilliant one? I am incapable of figuring out the product the print is referring to so I start looking for more info. After I understand the meaning and the name of the product, I take a picture thinking it was just stupid and I have to show it to the world.

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The idea that the print may actually be brilliant hits me in the head as I am writing this down. What was my first reaction when I saw it? “What the fuck is Eoo Breeze?” And what did I do next? Look for information. Did it stick to my head? Yes, it did.

So this Eoo Breeze may be just a foolish mistake or just a strategy to make you read the rest of the print. Knowing the sneaky advertisers, which one do you think it is?

P.S. If you behave I’ll tell you what the product is in a commentary below, but first take a guess.