Attraction, Ads, Renault

Love is a very, very, very common subject. We all talk about it, we all write, think, sing, paint and, if we are lucky, feel it. Advertising makes no exception. The big word in this whole equation is “ATTRACTION”. If love is the feeling that bonds two people that are attracted to each other, advertising is the one that bonds the products to their customers. 

Instead of selecting great commercials that use love as a bait, I found on Renault’s official Youtube channel an experiment. You may be disappointed by the final result, but it’s pretty interesting to watch.

I don’t exactly know what the purpose of this experiment is or why Renault did it and I don’t really wanna know. I could search on Google and maybe find out the idea that was implanted in my head watching the video, but I’m just going to take it as it is. It’s not like I’m ever gonna have enough money for that red Clio anyways :D

Let me know what you think about the whole thing.

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