Weird or just brilliant?

The subway is going fast in the tunnel, a lady that I recognized immediately from the shop I was in earlier stops right beside me. I don’t read my book this time, I choose only to look at the people around me. But right on my left there is a print that I just couldn’t stop noticing. I can’t figure out what the print is about at a first glance, even the writing seems fuzzy to me.

I thought I was too tired to understand, but then I realize this is just a weird print… or a brilliant one? I am incapable of figuring out the product the print is referring to so I start looking for more info. After I understand the meaning and the name of the product, I take a picture thinking it was just stupid and I have to show it to the world.

2013-05-14 19.29.15

The idea that the print may actually be brilliant hits me in the head as I am writing this down. What was my first reaction when I saw it? “What the fuck is Eoo Breeze?” And what did I do next? Look for information. Did it stick to my head? Yes, it did.

So this Eoo Breeze may be just a foolish mistake or just a strategy to make you read the rest of the print. Knowing the sneaky advertisers, which one do you think it is?

P.S. If you behave I’ll tell you what the product is in a commentary below, but first take a guess.

Attraction, Ads, Renault

Love is a very, very, very common subject. We all talk about it, we all write, think, sing, paint and, if we are lucky, feel it. Advertising makes no exception. The big word in this whole equation is “ATTRACTION”. If love is the feeling that bonds two people that are attracted to each other, advertising is the one that bonds the products to their customers. 

Instead of selecting great commercials that use love as a bait, I found on Renault’s official Youtube channel an experiment. You may be disappointed by the final result, but it’s pretty interesting to watch.

I don’t exactly know what the purpose of this experiment is or why Renault did it and I don’t really wanna know. I could search on Google and maybe find out the idea that was implanted in my head watching the video, but I’m just going to take it as it is. It’s not like I’m ever gonna have enough money for that red Clio anyways :D

Let me know what you think about the whole thing.

Cu ce vine nou Windows 8?

Asta s-au întrebat clienții dintr-un magazin IT care voiau o demonstrație a noului sistem de operare lansat anul trecut pe 23 octombrie. Un video devine viral instant mai ales când în spatele lui stă o companie așa mare ca Microsoft. Dar stai puțin, că nu brand-ul face viralul, ideea face viralul!

Nu vă spun mai multe ca să nu stric surpriza, vedeți mai jos ce se întâmplă la demonstrații. Sfârșitul e chiar reușit, cu siguranță vă va aduce un zâmbet pe buze. Nu mai pierdeți vremea, dați play!

Apasăăăă-l, apasăăăă-l! :)